Read On For Crucial Website Design Advice
If are unfamiliar with what all web design is, you definitely are not alone in this thought. There are many people who either do not know what exactly web design entails or how important it is with promoting a business. Read this article to obtain a good background about the subject.
Make sure your text and background has the proper contrast. There’s evidence showing that white text on a black background is easiest for most people to read, but other colours are fine so long as they’re readable. Also keep in mind that people with visual impairments may not be able to read your site if the contrast is poor. Check to see if your site complies with various contrast standards using the tool at http://snook.ca/technical/colour_contrast/colour.html .
Try using fixed-position navigation to let your users navigate with ease. This technique involves locking a site’s navigation panel in place as the visitor scrolls down the page. This is not only convenient for the visitor, but can also be useful for internet marketers, is this makes it easier for visitors to take some desired action (e.g. buy a product, sign up for a newsletter).
Incorporate a tagline prominently on your website. A tagline is a motto or statement that expresses what your business is all about. Using a clear tagline is important because when someone visits your page, you have roughly eight seconds to capture their attention and entice them to explore the rest of your site.
Include a link to the homepage on every page of your site. One of the best ways to do this is to make a graphic title for your page that can be included on all pages. Web users are used to clicking on a graphic to return home so there won’t be a learning curve to navigating your site.
Don’t force users to install strange BHOs. Many tech-savvy users won’t do it. Common offenders include unusual video players, image viewers, and platforms for interactive games. For most standard use cases, there is a trusted plugin, such as Windows Media Player or even Flash) that will do what you want without driving away users.
Make sure that you prune content that is no longer relevant. If your website is advertising a festival that occurred three months ago, your readers will just leave. Users want to spend their time on sites that are cared for, and leaving up old information shows a lack of attention to the site. Put removing outdated content on your to-do list, to do every 2-4 weeks.
Incorporate a site map into your website. Site maps serve several purposes. First, they make navigation throughout your site much easier for visitors. Second, the major search engines can utilise it to index your entire site. This means your search engine optimisation improves, and your website receives more exposure, giving you more profit-earning potential.
Make sure your website is easily scanned. Various tests on usability demonstrate that most online readers do not actually read all the content; instead, they scan it for something that interests them. Using text that is emphasised to break it into sections that are easily scanned ensures your readers are more likely to return. Also, make sure to keep the most important information at the top. All of this ensures a more satisfying experience for your visitors because they can quickly find what they need.
To wrap it up, you were not sure of the important role that web design plays in a company’s success, but now you have quite a good feel for it. Ideally, this article will be more than enough to enable you to pass this information on and help other people with the same questions.