These are some of the techniques we use to get you there
- Keyword Analysis
- Competition site Analysis
- Onpage Optimisation of your site
- Write Unique Articles & Distribute across the Internet
- Submit Your Site to Online Directories
- Linkwheel Building
- Backlink Creation – having other sites pointing links to your site
- Google Places Listing & Optimisation
- Video Marketing
- Analysis & Reporting of Everything We Do
With the search engines constantly evolving new ways to rank websites it is imperative that you use a company that is also evolving their SEO techniques to keep 1 step ahead of the game. If the search engines change their algorithms on how they rank your site – but you do not change your SEO strategy, there will be only one result….your site will slide down the rankings as sure as death and taxes.
Here at Full Force Media we can tailor an SEO package to your requirements and you can be safe in the knowledge that we will be using the very latest techniques to get you onto Page 1 of the search engine results.
There are Two stages to Search Engine Optimisation and Both need to be done correctly – On Page Optimisation & Offpage Optimisation.
What Is On-Page Optimisation
Making sure the search engines can read your website properly and therefore define what your website is about, and what keywords you are targeting is always the first part of any SEO campaign. This is the art of On-Site SEO.
The way your website is constructed will define how the search engines view your site. Each website contains key areas of coding that the search engines pull information from. You have to remember that a search engine is not a human, it can not view your website as we do, so there is no point in having the most beautiful website in the world if it can not be read correctly by the search engine “bots”.
What Exactly Do Search Engines Look For
Here is a list of the most important components that make up a web page. For the search engines to view your website in the way you want it to be viewed, with the keywords that you want to target, all of these areas need to be optimised correctly or your website will not pull the search engine rankings it should do.
- Meta Keywords
- Title Tags
- Website URL
- H1 H2 H3 tags
- Internal Page Linking
- Outbound Links
- Image Tags
- Keyword Density
Only once all these areas are dealt with correctly can you start to see your rankings increase.
Unfortunately, only having your On Site Optimisation all in order is not going to be enough on its own to get high search engine rankings – this is where the Off Site SEO comes into play and only with the correct On & Off site optimisation can you hope to get great search engine results.
Do Not Neglect Your On Page SEO
What Is Off-Site SEO
Off Site optimisation is all about using various techniques to show the search engines that your website is relevant and popular for your targeted area within the internet community as a whole.
You should always remember that Google is not human and uses it’s carefully built algorithms to assess a websites quality and relevancy within its field not just by looking at the website itself but by looking at other sites that link to the website.
For your site to become an authority in its field you need to have other sites linking to your site – this shows the search engines that your site is popular within its niche. There are many types of links and the search engines will look at the link diversity, amount of links and the PR of the sites that your links are coming from. If this does not look natural then a poorly put together campaign could spell trouble for your website.
The search engines are not stupid, the algorithms they use are incredibly complex, changing and evolving all the time and they can see if “black hat” methods are being used to try and fool them and if they see this is going on then they will penalise your site – putting you in the dreaded “sandbox” and de-indexing your website.
Beware Quick Fix Promises
It is absolutely imperative that any SEO campaign is undertaken by a firm that has its finger on the pulse of what is going on in the Search Engine Optimization world and is evolving its techniques as the search engines evolve – What once worked does not mean that it will work now.A poorly put together SEO campaign could spell disaster for you and instead of reaping the huge rewards of having a strong internet presence dominating the search engines you could end up sandboxed with no hope of any traffic.
Why Use Full Force Media
Here at Full Force Media we carefully craft each of our campaigns and tailor it to each website that we are optimising, taking into account various factors that through our experience we have found to be absolutely critical to a successful campaign.Give us a call now to discuss your SEO requirements or fill in the request form on the right and we will give you a Free Website Report on your existing site if you have one and point out the good, the bad and the ugly and ways in which we could help you dominate your marketplace.