SEO & The Panda 4.0 Update
Okay, so Google have rolled out their Panda 4.0 algorithm change and the update is currently in full swing; but aside from disguising SEO misfortune as cute and cuddly animals, what does it actually mean?
From the mouth of Google’s Matt Cutts himself – the Panda update is designed to prevent sites with poor quality content from sneaking their way into the top search results of Google.
Given the fact that we are being informed of this update must signal the significance of what Google has introduced, don’t forget that until this, Google had been rolling out monthly Panda refreshes that they neglected to mention at all. Though; surprisingly, this update has not been as harsh as ones that we, as SEO consultants, have had to deal with in the past.
Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and in addition, as released a new algorithm to identify such sites.
Information from Google has since announced that Panda 4.0 affects different languages to different degrees. In English for example, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.
The last Panda update, confirmed to effect 1.2% of English queries, was introduced Jan.22, 2013 and was simply named “Panda update 24” …. This Panda is a lot more aggressive and has sharper teeth.
I guess once again we are left to embrace the storm that Google has conjured up for us, and only time will tell just how largely the Panda 4.0 will affect us.